Lovefool.

Set the stage: an old aristocratic estate, a summer that smells of roses and secrets, a romance slightly too theatrical to be safe. That is the film Lovefool played for SS25 lingerie, and every piece in this archive is a costume from it. The palette keeps to dramatic black, white and red; rose motifs climb across lace; ruffles cascade and lace-ups seduce; polka dots wink at playfulness while wide-strapped corsetry anchors the drama in structure. The story’s power is its precision — nostalgia handled with art direction rather than sentimentality — and its codes have kept feeding the romantic-drama register that returns to intimates whenever fashion falls back in love with storytelling. It also dialogues beautifully with the season’s wider coquette conversation. Explore our full trend reports for the upcoming romantic direction in lingerie. Within the lot, the sacred-profane duality finds its ready-to-wear echo in Trend Alert: Latina Cottage Core, while Dainty Orchards offers the innocent counterpoint. The complete SS25 lingerie study is available on request.