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Knitwear Update: Key Products

Boosted Basics. For knitwear, a focus on chic essentials and a desire for novelty keep the category relevant after the need for full stay-at-home attire has come to a hold. Now, products need to prove stylish, investment-worthy and versatile. For those new essentials, softness and comfort are key, with slimmer turtlenecks, basic crew necks, minimal tube tops and dresses moving to the forefront. The micro-trends that are gaining visibility at the moment are the granny cardigans, rising interest even in younger cohorts who are charmed by second-hand aesthetics. To balance the comfort volumes of this look, fitted, almost shrunken shapes emerge from the 2000s wave, bouncing between cardigans and tops. From sleek column dresses to button-down or off-shoulder top-wear, designers are seeking for the perfect mix of nostalgic but sleek.

Essential Styles:

Second Skin High Neck

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+27%
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+17%

Grey Crew Neck

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+64%
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+22%

Sporty Trucker

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+29%
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+122%

Granny Cardigan

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+0%
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+16%

Minimal Tube Top

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+59%
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+224%

Long Column Dress

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+10%
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+0%

Woolly Sweater Dress

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+50%
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+5%

Core and Trendy Styles

Off Shoulder Long Sleeves

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+90%
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+52%

Mini Round Hem Cardigan

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+14%
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+4%

Slim Buttoned Down

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+30%
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+12%

Performance Pull-Over

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+11%
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+6%

Boxy Vest

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+13%
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+5%

Logomanic Cardigan

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+68%
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-24%

Skater Dress

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+51%
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+2%

Seductive Black Dress

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-3%
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+12%

Emerging Trends To Watch:

Shrunken Vest

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+6%
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+500%

Mini Shrug

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+24%
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+260%

Slim Zip-Up

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+38%
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+21%

Layered Underwear Inspo

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+500%
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+5%

All-Occasions Knitwear.

This analysis is done cross-referencing Instagram and E-commerce data comparing end of October 2022 to 2021 across the womenswear market. On top you can find the Instagram index of growth and on the bottom the related market data, both comparing year on year.  This report starts with essential products, that are fundamental for your knitwear collection and then it goes through core and trendy products.

Category:
Date:
9 November 2022
Tag:
#archive
Date:
Tags:
#archive