Of New and Old Classics. Social Media feeds are showing a distinct focus on essentials when it comes to knitwear. On one hand, the category provides new investment pieces that incorporate a more crisp and clean look than before. For such pieces  turtlenecks and soft crew-neck sweaters can be an option next to pullovers with deep Vs. Their reduced appeal is adding clarity and versatility to wardrobes and aligns with more considered and frugal buying decisions of consumers. Another option to foster reassurance and familiarity, can be the rediscovery of archives. from sleek zip-ups and fitted fair-isle vests reminiscent of  the 70s to slouchy cardigans and thrift-style crewnecks that take us to the 80s, options are diverse here. Looking back more recently, grungy styles are certainly some of the most fashion-forward items. Influencers are flaunting distressed options in enlarged fits, as well as subversively printed looks on both, vests and sweaters. Watch out for new yarns and patterns, that focus heavily on super-soft mohairs – most innovative in color-gradations and intarsia or print options. Next to mohair, an overall rugged look and printed logo-mania manifest as top products on social media, as they align with the needs of the youth market, which is to represent identity and brand loyalty. Take a look below: