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FW23: Hats Update

Nostalgic Futurists. For next winter, the hat category joins a sentiment of creative reset with products that embrace subculture and diversity as much as possible. Exploring a subversive punk aesthetic, the beret will come in subtle glam-rock variations, with embellishments of chains and studs. On the same nocturnal note, a rodeo elegance with glitzy add-ons is enhancing current Americana hats with stand-out fedoras. Diving into heritage, a sense of mountain retreat maintains the balaclava still on the hot spot, but adds après-ski elements such as the active headband, which was already making its entrance during the FW22 shows. Looking at novelties, big fuzzy headwear is on the rise. From exaggerated bucket shapes, full of ironic creativity to arctic Chapka looks, the furry look is not holding back. Continuing this stride of fun for FW23 hats, animal or avatar-inspired pieces embrace a bigger spot for next winter season. Next to this youthful favorite, the revival of skate culture will influence the classical beanie with bulky yarns and chunky finishes and create new statement caps, inspired by a 2000s streetwear culture and current grunge trend. Check the report for more ideas and insights:

Key Looks

Fun Fisherman

stable trend
Searches
+50%

New Gen Trucker

hot trend
Searches
+90%

Grunge Cap

trend up

Fuzzy Bucket

hot trend
Searches
+120%

Bulky Beanie

stable trend
Searches
+130%

Soft Balaclava

hot trend
Searches
+450%

Neo Aviator Hat

trend up
Searches
+200%

Glam-Rock Beret

trend up
Searches
+130%

New Gavroche

trend up
Searches
+200%

Night Rodeo

stable trend
Searches
+140%

Arctic Chapka

hot trend
Searches
+50%

The Cossack hat

trend up
Searches
+110%

Retro Active

trend up
Searches
+300%

Avatar Immersions

hot trend
Searches
+950%

Incognito Mask

trend up

A celebration of youth culture.

This analysis is the result of cross-referencing Instagram and e-commerce data and the trend are organized by visibility.
On top right you can find the Livetrend predictive icon for Fall Winter 2023. Bottom right, we have highlighted the searches growth rates, to help you decypher the next winter most wanted products.

Category:
Date:
25 October 2022
Tag:
#archive
Date:
Tags:
#archive