Belonging & Support.

The sport jersey is more than just a sporty garment that shows someone’s support for a specific team. It has become a fashion statement, but even more, it has become a social statement in a time of anxiety and tumult. The cohesion, the community spirit and the sense of belonging that are so deeply embedded within this garments, attract consumers of all ages and genders to manifest their belonging far beyond the stadiums and bleachers. Colorful and impactful styles with a sporty retro touch are a fashionable, youth-oriented option for collections. Across recent SS23 mens and womenswear runways, and especially on the street style panorama surrounding the shows, the jersey has become an iconic piece. From 2000s baby-tee interpretations to baggy oversized fits, anything goes as long as the color-block, sporty-panels and logo patches are featured.