Translating the Runways. Cross-referencing the latest influences and insights from the recent SS23 Fashion Shows, Instagram Feeds and E-Commerces, new style directions for beachwear are rising across the industry. While the influence of Y2K trends is maintaining its prominent momentum, the 80’s are showing-up in first glimpses as they are being pushed into the market by the Barbie-Movie, Stranger Things and further cultural flashbacks to the era. The category, which is about making women feel even more powerful and beautiful is exploring new details that are allowing consumers to play with their identity:  Re-appropriating  seductive lace-ups or suspender-details, sophisticated and creative cut-outs and youthful glitters and frills allow SS23 beachwear styles to create an impactful seaside moment. As we see the category increasingly grow beyond-the-beach, it is about making sure to present hybrid products that can work at the waterfront and city center equally. Get inspired by the latest trend signs below to enhance your range with successful updates and exciting novelties: