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FW23 Kids Trend: Leisure Park

The Hobby Hub. Playful afternoons on early autumn days are back and spend in the park and on the halfpipe. Essential to express passions and for venting energy and making friends, the sporty trend is ideal for children who are engaging in activities again. Once popular sports, such as skate and roller-skates are back on the radar and kids are set to build their sporty clique again. With this trend story, kids dive deep into sportswear, embracing streetwear elements that deliver an urban aesthetic. Graphic elements from different fields of sports are important to create new subcultural groups and connect children again. Basketball and skateboarding mix for an American post-school symbiosis. The trend retains a childish component with its  colorful staples and ironic prints. The focus on hobby and fun builds a subversive, child-appropriate reaction to the crisis in a daring-to-be-happy kind of way.

The palette of this trend story stands out in the season wardrobe. An interest in color blocking experiencing an exponential growth approaches vivid and contrasting colors to generate an energized range of new basics. Lifting up the grey of the skate park, a vibrant dose of saturated orange contrasts with its complementary partner: intense blue. The pleasant duo resonates a bold dynamic that captures today’s children as best as it can. To tone down the eccentric contrasts, lilac, yellow, and ocher, gently calm the intense vibration and make the look feel less naive and more timeless.

Core Trends

A Pop of Streetwear.

In this trend story, graphics and color have an important visual power: Prints collide into a large collage to include everyone into an imaginary Leisure Park. Moving from the world of basketball, its symbols and fonts into to the world of skating, the sporty vibe id undeniable. This trend story gravitates around functional elements and accessories as the entrance tag to participate in the games. This is the story engages kids in building their own understanding of activity, of sports, of after-school-life and of expressing their true liberated self.

Category:
Date:
20 September 2022
Tag:
#archive
Date:
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#archive