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FW23: Lingerie Style Directions

Intimates that touch body and soul. Next winter is set to be a season to approach upcoming uncertainties with a feeling of awe rather than anxiety. Themes that appeal to essential human questions regarding our connection to the planet, its people and the spheres that exist beyond our tangible reality, are appearing as design influences across the market. Those new ideas create the overarching feeling of deeper purpose and a sense of strong interconnectedness. FW23 is  a season that looks and feels more authentic than ever before. Lingerie is highly sensible to those new questions and proposes a means to communicate strong narratives, which help women on their journey of self-empowerment and redefinition. Take a look at the most impactful design directions for FW23 and check the must-have report for the right product silhouettes to design in sync with those themes.

Swamp Inspiration

By earth’s example. This lingerie trend is depicting the invisible phenomena and processes of nature, which are hidden from our eyes. From mycelium networks, moss-structures and seismic patterns, new shapes and familiar palettes fuse. Taking a look at the vanity of floral beauty this design concept feels rooted and resonates a primal human view on fragility and humbleness. Shapes can feel more organic and celebrate imperfection and uniqueness rather than conformity. While the color harmonies feel slightly muddy and entirely natural, new gradations and abstract nature tones can emerge. Updated with marbled lines, dry-floral shapes or twisted roots, lace is feeling less frivolous and more authentic than ever.

Chained and Charmed

A modern superhero. The subversive and fetish-inspired trend of current seasons is elevated to an even more empowered level now. A bit more rough and dangerous, lingerie can feel dramatic and intense for FW23. For collections, chained elements and cut-outs are adding a rebellious, urban vibe, while corset and lacing elements might feel even armor-like. Similarly protective, slight padding and bandage-like wraps or floss details are enhancing the fighter mood and maintain the subversive story for yet another season. With this design direction women can certainly embrace their force and strength in an almost apocalyptic, all-or-nothing form. 

Kitten's Kiss

Bougie Babes. For FW23, a nostalgic romcom-makeover-moment is celebrated with almost ironic sass. Celebrating tacky-doomed styles in plushy velvets, sleek satins and adorned with eccentric trims is key to this frivolous trend. Little embroidery or rhinestone details propose added-values and enhance fun slogans or placed mini motifs. The look is paradoxically kitsch and puts a doubtful perspective on female’s on-going desperation to dress-up and achieve maximum beauty. The girly look merges well into Valentines and Holiday periods and connects women across a variety of markets: from retro-savvy Gen-Z to a reminiscent Gen-X. 

Magnified Snow

Beauty under the ice. Aiming for ethereal shine and an almost goddess-like beauty, this design trend is exploiting the repertoire of delicacy and elegance to its limits. From pure whites to gentle pastels and metallics, the frosty palette sets the tone for intricate lace designs and transparencies to reach their peak potential. The sophisticated allure of the theme allow shapes to become more bold and sexy, exploring daring cut-outs that achieve to maintain sophistication. Fairytale frills and couture-like embroideries can propose a great option for elevated holiday themes and offer lightness and bliss to the cold season. 

In the nightshade

Nocturnal Aesthetics. This design trend takes inspiration from its RTW collection counterpart and exploits consumer’s strong interests in otherworldly and magical themes. From ancient mythology to dark romance and astrology, the look fuses delicate and dangerous ideas all at once. Through the right balance of light and harsh, a sense of awe can be achieved. Dipped in a dark palette, the mythical touch is aiming to define lightness in the shadows and introduces luminous velvets, glossy materials, dark florals on mesh grounds or subtly sparkling embroideries or trims. 

Historic Delicates

Charming Chateaux. The interest in regency and royalty is remaining strong for FW23. Consumers appreciate the possibility to escape into a phantasy world with their aroused historic fascination. Bridgeton-ready indulgence is key to let consumers feel the allure from castles and courts by themselves. Luxurious silks and lucious velvets meet tapestry prints and weaves now. Those elegant materials are explored on corset-styles, which add a distinctly feminine reference from the past. Ruffles, bows and frills are also contributing to the romantic mood and allow elevated and intricate styles that can even extend into show-stopping RTW pieces next season. 

Cozy Heritage

Autumnal warmth. The country and cabin feel of this wintery western story is offering a great traditional story for fall collections. With a local and slightly ethnic appeal, the theme meets consumer’s desire for community and connection. The dusty and dry allusion to imaginary sandy ranch land creates a beige and brown drenched color story for next season. This western story connects to consumer’s desire for freedom, bohemian nonchalance and something authentic too. Inspired by traditional cowgirl looks, interesting cut-lines and silhouettes can inspire lingerie here. Similarly animal skin, from crocodile to zebra, propose print and pattern inspiration that resonate this need for untouched wilderness for next season. 

Calm State

Enveloping Ease. In times of crisis, wellness-promoting designs seem more important than ever before. For FW23, the fusion of lingerie and lounge continues its fashionable foray. Comfort and softer, simple knits are inspiring easy intimate designs. Pieces that feel more neutral and long-lasting provide consumers with a sense of grounding and offer stability as people face ongoing uncertainty in a post-crisis time. Collections will be soft to the touch and gentle to the eye, building on genderless, toned-down color and inclusive sizing. This cozy cleanser design is diving into more elevated details, textiles and finishes and a curated look that understands basic as far beyond the grandma panty but in a more sleek and fashionable now. 

Gen-Z Galore

Rebellious Avatars. The instant hype around the meta-verse has faded slightly, yet the application of NFT and immersive technologies continues at fast pace. For consumers, especially the younger and forward-thinking cohorts, the augmented world of avatars and gaming is remaining a relevant theme to create a global community and to shake-up the structures of old generations. Virtual prints merge with a slightly rebellious, subcultural feel for an edgy new look. Embedded on dark backgrounds, virtual lights are adding pop to silhouettes and augment styles for a screen and reality-ready appeal. The aesthetic’s designs   are not just digital and non-digital appropriate, but certainly extend a mere lingerie purposes into trendy evening and club-wear for the youth markets. 

Being able to be you!

As seen above, FW23 lingerie themes are embracing wider spectrums of identity. For brands it is becoming increasingly essential to embrace new levels of body positivity and inclusivity for successful product ranges and to accessories young and niche markets. Making women feel beautiful because of who they are and not despite it is the leading tenor and should be considered in any choice of the collection process.

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Date:
18 August 2022
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#archive
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