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Trend Alert: Blazer 2.0

Exceptional Sophistication.

The Interest in tailored styles is increasing for womenswear. To match the trend for wide tailored pants, which are as classic as can be, jackets are able to explore intricate details and trims for a fashionable silhouette. Recent collections have proposed an array of reworked blazer jackets, based on exciting pattern-making. From cut-outs, inserts, gathering and layering to simple crops and integrated belts, the level of creativity depends on the consumer’s level of fashionability. Consumers are generally interested in the item, as their searches for cropped silhouettes increased by +160% and long styles by +60% over the last year. While the blazer is a rather dressy product, this new approach takes-away the products rigidity and allows playfulness and new sophistication. Explore new ways for the collection classic and reduce designer’s edgy interpretation into more subtle details for a commercial market.

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