Far beyond performance. The puffer has become a favored winter style on the fashionable end of outerwear that simultaneously ticks all the protective boxes when it comes to changing weather patterns and unpredictable climates. Searches for puffers keep growing with +80% YOY, while the cropped silhouette has turned into the staple new fashion form with +50% growth on jackets and even +450% growth on vests. Adapting to the overall post-pandemic moment and the appeal of winter that glooms with an almost apocalyptic cold, puffers are picking up on this doomsday vibe with bulky, enveloping or dramatically long silhouettes. New covering hood, inflated collars and engineered hardware also contribute to the category’s feeling.

However, the look maintains a feminine sense of elegance without fading into a hyper masculine and futuristic universe. On the contrary, velvet handles and vinyl coatings appropriate new shapes for an iconic winter villain look. Next to that, quirky and experimental quilting or color ways maintain a joyous ease on the slopes and on the street and maintain the current optimism for yet another season, especially for the younger Millenial market. Get inspired by the Livetrend FW23 puffer selection below: