The muse of the shore. Swimwear is no exception to the seasonal celebration of travel and liberation within fashion. The current mood is enhancing the category’s design with an expressions of seduction, recollection and adrenaline-driven sports. Most visibly, body positivity is affecting swimwear to its core and underline the expanding sense of feminine archetypes. Sexiness explores new silhouettes by deconstructing traditional shapes or by adding new details that diversify our perception of form, beauty and the wearer’s body. Details are distinct ingredients to upgrade the classic shapes, from bandeau to halter tops: Playing with cut-outs, asymmetries, and floss details enforces a new stand-out femininity, while another – less eccentric – approach drives a fundamental minimalism as consumers re-connect with nature. Time-off on the beach is feeding directly into this peacefully divine momentum. A response to this need for purity are simple silhouettes, sleek tankinis and tubes, as well as minimal features like twists and minimalistic contrasting seams. Not to miss, is a touch of activewear, with inspirations from surf subcultures. Long-sleeved tops and surfing suits are taking a more fashionable position and create almost edgy looks.
This season, consumers have shown increasing interests for bikini sets with search rates of +60% compared to last year, which are underlining the desire to show the body again. Triangle bikinis have grown by +60% in searches and tankinis by +90% year on year.
Explore Livetrend’s trend selection from swimwear shapes and details to beach covers and top prints.
