credits: @forloveandlemons, Freepeople, Rouje, @matildadjerf, @theopenproduct, Edited, @storymfg, Stradivarius, @aguabyaguabenedita


credits: @forloveandlemons, Freepeople, Rouje, @matildadjerf, @theopenproduct, Edited, @storymfg, Stradivarius, @aguabyaguabenedita
« Dreamy Cultivation » The reconnection with nature is seeing a new kind of engagement to foster a more aligned and prosperous relationship with our planet. The horticulture movement describes the art and science of growing fruits, vegetables, herbs, nuts and ornamental plants. It is celebrating nature and a more bucolic lifestyle that is responding to daring climate issues, over-consumption and a loss of identity. Consumers are ready to get their hands dirty and foster patience that is needed to sustain gardening and pick up on moments of reset. The transitional period will have an eye on this gardening aesthetic, mixing romantic cottage-core looks with sturdy outdoor styles for a balanced silhouette that allows practical layering for the period.
« Prosperous Pink » We have spotted a recent explosion of vivid fuchsia on social media with searches for Hot Pink up 32% to last year and thanks to Megan Fox sporting the color for the “Life in Pink ” movie premiere, and Hailey Bieber’s recent IG post glammed up in a hot pink dress racked up 2.3m likes. For the transitional period, the “horticulture” pink is expressing a calmer alternative that immerses more in nature. This softer, yet equally lively shade feels feminine and provides a more rooted sensibility to dopamine dressing. The youthful hue is adapting well to late summer days and retains a fresh hue for the first approach of an autumnal breeze.
« The Green Book »Botanical prints are taking an encyclopedic direction for this transitional trend. Carefully-studied and precisely descriptive motifs let us rediscover our gardens, ranging from flowers, plants, fruits and vegetables, even to tools and cutlery. With meticulously curated designs clients mix aesthetics with education. The precise execution lets those prints appear with a gentleness and care that adds much-needed lightness to times of overall distress and confusion.
« Purposeful Patch Pockets » The utilitarian look offers a great comfortable addition to this genuine, cottage aesthetic. Cargo pants are crucial for gardening activities. From more clean cut silhouettes to youthful and fluid styles, the cargo pant is certainly enforcing a fashionable look for the season and stepping away from its mere functionality. From the shed to the dinner party, the cargo will be able to do it all.
« A Gardener’s Uniform » The field calls for functional alternatives and rubber boots are combining a trendy fashion product, while reflecting on the gardening aesthetic. The performance item helps consumers feel protected outdoors, but has gained such a fashionable feel that it can work well in the city too. For the Horticore aesthetic these boots are ready to be combined with romantic floral dresses and boost the symbiosis of fashion and workwear.

This trend is transporting us into a dreamy garden to celebrate the bliss of ruralism. Evoking a moment to rediscover nature with a full immersive and 360° experience, is not just admiring its immense beauty but working towards a more sustainable future. Gentle respect seeks to blend with the outdoor landscape and offer a moment of pause to break the influx that the digital era has on consumer’s life.
15 July 2022