Over the last year, fashion was strongly influenced by dopamine dressing: a psychological approach to colors whose aim is to mood-boost and generate joy and serenity. Cultural shifts in society generated universal anxiety, which is why even perception became so important when considering emotions. Kidswear is set to experiment with colors and provide children with a joyful momentum to bring back fun, identity exploration and a sense of community. Rainbow spectrums will serve kids to enhance their most joyful moments with different techniques from colorful tie-dye prints to stripes and color blocks. This burst of energy builds on enhanced tones and juicy pastels to suit a more grounded optimism of the moment. Those rainbow hues do not only represent an occasion to enhance and liberate emotions on a daily canvas, but represent peace and inclusivity in a multicolored world.
24 June 2022