For next summer designs are looking to extend the set of collection basics beyond the tee and polo. Polos have 12% of category range and show a stable trend curve that is predicted to grow for SS23; while t-shirts, representing 55% of knit & jersey category, are shifting to slimmer fit and stretchy looks for SS23.  At the same time loose styles are adding softness with openwork stitches, light colors or wider trucker collars. Comfort, fluidity and textures are quite important for this product range as well as sheer for the most trendy pieces.
The tank is becoming a new core essential, especially among younger cohorts. Genderless is a big trend and all the unisex pieces are predicted to be a must for the next seasons. At the same time, new masculinity is playing with feminine codes and this is the concept that will help you to renew your basics and best-sellers. More feminine hoodie or cardigan are just a matter of color, print, fit or details. If you want to address the GenZ, don’t be shy with those options.
To keep the sweater vest relevant, SS23 sees graphical approaches with placed motifs or jacquard patterns for the style. Vest will keep small visibility but will remain a styling piece for men’s looks.
Most edgy, yet adding exciting newness, are those active tops, inspired by cycling or surfing culture. Outdoor and performance are infusing everyday  looks and not just by aesthetic, but adding technicality to products and feels.

The data in this report is extracted from Instagram and show the trend evolution year on year. The Livetrend Stamp is an indication of the status of the trend, from edgy and early signs to last call ones, resulting from the cross-reference of Instagram and market data.