back to top

SS23 Men: Top Prints

Between Curation & Digital Dreams. 

 

For SS23 Menswear inspirations taking a leap into two distinct directions: A reassuring past and a fascinating future. From digital effects to augmented color palettes or mere visual and optic illusions, the print trends for next summer certainly enjoy to play with our perception of things. And even the trend for immersive landscape prints is pulling us into the picture and taking us to other dimensions. However, this need for bold adventures into spaces and meta worlds is counteracted with a dive into the archives. Familiar and more delicate design narratives depict a current shift in menswear. liberated from classic gender bias, horticool and poetic stripes are taking references from romantic and softer universes. As the image of the men is changing, so are prints. Find the highlights for SS23 organized with descending visibility below.

The data in the report shows the Instagram visibility growth year on year.

Beyond the Bandana

+120%

YOY

Poetic Stripes

+62%

YOY

Botanical Camos

+8%

YOY

Visual Checks

+57%

YOY

Tropic Gloom

+16%

YOY

Advanced Animals

+4%

YOY

Landscape Paintings

+157%

YOY

Cyber Blurr

+162%

YOY

Horticool

+38%

YOY

Dreamy Waves

+54%

YOY

Scribbles & Doodles

+34%

YOY

Summer Ease.

For the next summer’s season designs are going to experiment with themes surrounding past and future. As seen above familiar designs, like Bandanas, Stripes or Checks remain relevant (but decreasing), they all show some innovative upgrades (ranging from digital effects to new feminine influences). Overall prints are becoming the highlights of the look, enriching simple and versatile shapes with interesting narratives. Especially the interest in digital prints is becoming present: vague shapes, blurs and wavy structures are creating new universes and worlds that offer a sense of escapism and fun.
Prints are certainly helping redefining the rules of masculine aesthetics.

Category:
Date:
4 November 2021
Tag:
#archive