Trend Direction: Engineered Safari

« Responsible Discoveries » Adventuring into  the outdoors has become integral for consumers, however the changes in climate patterns demand for garments that can protect us even further while exploring nature. The engineered safari concept proposes a more designed and stylized idea of outdoor clothing, elevating the vor-core trend. Long-lasting pieces with utilitarian and purposeful design. The look is appears as clear and organized with linear lines and a unisex feel. It seems as if nature is augmented via innovation, which translates into an futurist explorer uniform that still embeds a natural hue. Technical materials, digital camouflages and a focus on innovative rain-gear create a contemporary look for SS23.

Trend Direction: Collective Haven

« A healing generation » The universal desire to heal creates a retreat-like ambiance for SS23. As serene and calm paces emerge to provide us with maximum comfort and ease, this nourishing ground shapes the setting for a collective haven. The design direction builds on balance and ideas of therapy. Comfort and wellness are essential here and surface no-fuzz designs. Knit sets, light shirts, elevated essentials, seamless basics, minimalistic silhouettes and loose tailoring build the core pieces of thematic assortments. Aiming to create a connected unison, the unisex character turns into an almost uniform look and offers genderless potentials for collections. Colors embrace the comforting qualities of natural and softly pigmented shades with a soothing effect.