Trend Direction: Craftcore

«  Keepsake pieces » The Craftcore theme is based on the return to more humble and simple consumer desires and aesthetics. More sensible clients celebrate the meaning and charm of vintage and handmade pieces now. Those more free-minded souls inspire nomadic and bohemian looks. Therefore, the idea is less about taking old clothes from grandpa’s closet, but more about carefully curating a set of meaningful cultural pieces and to go further with personalized storytelling. The idea of a more universal culture emerges and aligns with core values like community, peace and freedom and results in the rebirth and fusion of more traditional patterns, feel-good color palettes, patchworks, crochets and a focus on small details that create a personal identity and thought-through feel.

Trend Direction: Tropical Enclave

«Far-away Fun » A vibrant energy will remain an essential consumer sentiment for SS23. The celebration of spontaneity and fun comes along the possibility to travel again. Far-away destiniations with tropical settings and a feeling of vacational ease are going to capture consumers.  Expressive and bold color stories, as well as exotic prints are the consequential design theme. Beachwear staples like are used cross category and turn into singular statement pieces that are adaptable far beyond the beach. Relevant tropical motifs include nocturnal botanics, animal print or aquatic themes to support exotic sentiments. The high-summer vibe is also conveyed through fishing-net and crochet structures, that add a beauty feel. . With glossy and glamorous touches, more versatile products feel day and nightlife appropriate and capture a sweaty and gloomy vacational night vibe.