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FW23 Design Direction: Martian Ice

Beyond the Horizon!

For the Martian Ice theme, design trends range from extreme pragmatism to serene minimal looks. A passenger theme, reminiscent of space-suits and armors, will create a protecting uniform for the next adventure and the new season. The theme is evolving recent collections surrounding the shielding looks of racing and warrior universes. Appropriating the intriguing dune and desert traveller inspiration of summer season for colder months, the sleek snowdrift look will incorporate hood and shawl-like elements for an airy warrior feel. On a more conceptual note, foreign forms propose new approaches to the female body. While women’s form is already explored and celebrated for all of its uniqueness, design will explore more experimental and imaginative shapes for AW23. Lastly, a need for post-apocalyptic functionality sees survivalist themes with strong utilitarian focus arise for AW23. With modular elements and practical add-ons like hooks, this trend provides high levels of reassurance and preparation for unexpected obstacles. 

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