Alpine Futures

The boom of alpine sports that followed the outdoor exploration of the pandemic is accompanied by a need for snow goggles. With search rates for such snow performance styles shooting beyond increases of +250-300% over the past year, consumers are demonstrating their interest in the item. It is apparent that a new consumer cohort, is now coming from a more fashionable scope, since search rates for specific designer styles have increased visibly as well. The iconic skiing scenes of the Gucci movie emphasized the hype for après ski-inspired attire, so that the look is taking to the streets, rather than just the slopes. The fashionable use demands for products thatch still perform, while being more stylish and versatile than before. With a mix of futuristic design and the distinct tackiness of retro winter holidays during the 80s, the snow goggle is now added into the mix of fashionable eyewear assortments.