2022 is the year for occasion-wear. This year has catching-up to do for all of the covid-cancelled weddings, anniversaries, celebrations and festivities. With this array of occasions and a general taste for dress-up, the summer season is set to showcase more elegant and flamboyant looks than ever before. The biggest inspiration of the season certainly come from dopamine dressing, seductive femininity, gentle nostalgia and a subversive edge.
SS22: Ceremony Concepts
Time to dance
In terms of design, form-hugging silhouettes are facing easy-to wear lightness. Collections are seeking to make women feel good about themselves and within their clothes. Cut-out details and lingerie elements enhance the liberated femininity of the season, while fluid drapes and slinky fabrics add to the elegant ease of 2022. A focus on details is essential to add value and to create investment pieces that prevail through a timeless character or creative keepsake feel.
Time to dress
Impactful Narratives
Softcore Romance
The second season of Bridgerton has just been released and puts consumers in the mood for ballroom dancing and garden parties just as spring begins. The nostalgic narrative has already grown since the first season and the #cottagecore boost during the pandemic. Now distinct anecdotes feel more elegant and gentle as they used to during the cottage core. Infused with fancifulness and glamour women are able to indulge in luxurious materials and their own phantasies of aristocratic romance and delicate summer loves.
Rebel Ballroom
While the season is set to catch up on party and celebration, the critical circumstances of our world can not simply be forgotten. Consumers find themselves in the grip of recession and war and their resentment translates into subversive and subcultural looks. For the little black dress, SS22 adds a punk or goth twist, that feels utterly cool and rebellious. Displaying such an attitude of recklessness, this narrative works as catalyst for negative emotions and leaves woman with their power and strength while moving forward!
Sundance
Party guests are invited to set their soul free, to celebrate nature, culture and themselves. The bohemian revival adds humbleness and a spiritual wholesomeness to the party season and seems to enrich festivities with a necessary mindful character. While we have witnessed the fragility of our social and eco-system, the dream of a prosperous, harmonious future challenges our attitudes. New concepts of belonging and community enhance crafted trends and versatile product uses, especially within the occasion ranges.
Dopamine Dreams
Bright, brighter, dopamine dreams. For SS22 ceremony collections, the boosting character of color and print is put in focus. Igniting color clashes are infuse groovy retro prints or kinetic structures with an augmented digital reality. Ready for the greens, this narrative is able to fuse archive material with a digital world. The mash up of styles resonates well with younger cohorts who strive for unique mix-and-match aesthetics and who have discovered color as a powerful tool for mental health and happiness.
Modern Muse
As longevity and versatility have turned fashion upside down, the focus on essential and long-lasting products and palettes is affecting ceremony collections as well. Neutral harmonies, enriched by pastel color gradations, set the tone for such investment pieces. With tranquil lines and easy-to-wear silhouettes, the modern styles transform from offices to events and reassure consumers who look for clothes with a purpose and a long future.
Of old and new aesthetics
During periods of crisis and change, consumers are collaboratively seeking for security. Holding on to tradition and nostalgia can be essential to sooth people and provide them with a sense of steadiness, while a turn towards the future and the unknown might induce a sense of hope. For ceremony SS22, both of these pillars have influenced how brands communicate their party wear and the understanding of occasions and events during a season of challenge and change. Overall, the ability to celebrate releases positive energies and lifts the spirits. An optimism that is necessary to tackle crisis, as it builds the root for innovation and action.
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Date:
14 April 2022
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#archive
Date:
14 April 2022