Back to the roots

Re-rooting in nature and in local culture is an aspiration of many during these times of crisis and war. Designers have responded to this within their AW22 collections, as they amped up their use of ethnic prints and jacquard knits. A deliberately crafty appeal transforms knitwear into memorable keepsake pieces that appear to be rich in history and connecting communities across the globe. As fashion highlights its interest in maintaining tradition and reviving handmade materials, this trend offers a great opportunity to communicate more humanitarian values and bond with mindful consumers. As bohemian narratives are interesting a fashionable clients as well, the look os guaranteed to celebrate big magnitudes and commercial performance.