« Delicate Softness » Skin and the illusion of touch are a strong component of such new femininity. To allude to bare skin or the intimate softness of lingerie, subtle gradations of light rose, nude and taupe are creating a gentle and powdery palette for these contemporary looks. Dusty shades of new-beiges are resonating sensual vibe, while remaining pure and elegant. The new nude is ideal to depict concepts of womanhood that celebrate various body shapes and aim for seduction as a form of self-love rather than an appeal for others. 

« A sharp quality » Black is the new black and it is back in all of its force and drama. As a color that resonates strength, elegance and an equal hint of mysticism, the tone incorporates multiple elements of a newly-defined femininity. Today’s women are empowered, they are claiming who they are and are  not afraid of being true to themselves. This strength is embedded within iconic all-black silhouettes. Exploring the dark color on soft fabric handles or delicate lingerie trims feels especially powerful in grasping this diverse idea of womanhood, which balances masculine and feminine, as well as past and future.

« Dressed Undressed » Lingerie and nightwear are being liberated from their hidden function these days. Women are integrating more confident narratives into their wardrobes and wear those pieces visibly. Corsets, camisoles and slip dresses are new key pieces and their lustrous satins are adding fluidity and softness that resonate indulgence. The dreamy play with light enhances the female and elegant aspects, while satin’s smooth and slinky fabric attributes create a very sensual and alluring feel.

« The reclaimed silhouette » Bodycon dresses have a new feminine agenda. Rather than displaying the female body for a male gaze, forms are accentuation as a part of inclusive celebration. For contemporary women, body positivity is an integral part to their mindsets. Consequently, a fitted yet comfortable jersey dress provides such women with a versatile and confident uniform for everyday. For an empowering look, strong black variations of the garment provide «little black dress» options for confident and dynamic women. Fashionable add-ons, including cut-outs, slits, drapes and full-length buttoning tabs, can further enhance the subversive touch of those midi-length dresses and resonate a daring and impactful message.

« Seductive straps » Strappy sandals have been one of the hottest trends during the last summer season and their appeal does not fade off in 2022. For an update, more sleek and thinly-strapped variations of the heeled shoe are  enhancing subversive body-liberation across the footwear category. The laced effect is creating a provocative and playful note, alluding to a powerful woman herself. Instead of romantic, those designs are feeling fierce and in-charge now. More fashion forward, glossy finishes and square toes are adding a glammed-up twist, while platforms can appropriate the style for day and office-wear.