For prints and patterns of the 2021 winter collections, Livetrend Analytics analyzed that classic motifs remain at the top of assortments. Similarly, staples such as flowers, checks and stripes prevailed. This season timeless animaliers are added to the main print mix as well. Trendy geometric and seventies-inspired graphics, inspired by the latest Prada and Versace shows, are more relevant in the Italian market. At the same time, the French market prefers smaller motifs and branding including the monogram.Deciphering the flower segment, one can find that ditsy florals are still among the most present motifs, as the print incorporates high commercial potentials. However, flowers tend to get bigger with the arrival of pre-collections. For fashionable consumers the tapestry influence within this segment is manifesting its importance.
This season the trend for ethnic and folk designs has mainly translated into paisley prints. Indigenous motifs are present in recent collections and generate iconic pieces, yet their quantity is comparably small. Moreover, these motifs are more prevalent in embroidery than in all-over prints. On that bohemian note, patchwork motifs are interpreted within the premium market as well. Those pieces consist of true quilted patchwork rather than prints. Lastly, tie&dye prints seem to keep their momentum, translating into blurred, faded or marbled patterns for a more wintery hue.
