As seen above, the dress category is exploring evermore feminine styles. A product that reflects womenswear like no other is exploring its limits for the next summer season. From minimal looks to party-led statements, the distinct positive and feminine undertone is essential for the next season. With a turn towards body-conscious shapes, SS23 is empowering woman and their bodies. Feeling powerful and sexy again is crucial to clients and needs to be considered in designs. Influences, such as the Millennial, Bohemia and Contemporary Minimalism are the most pronounced for SS23 and should be incorporated for best-selling assortments. Make sure to play with colors and fancy materials for a more expressive look and enrich designs with a balanced sense of youthful elegance.
SS23: Dresses
Business to Beach to Dancefloor
A season that is driven by joy and freedom is uncompromisingly linked to an array of dress styles, which speak for ease of wear, as well as occasion-driven elegance. Modern versions of party dresses and elevated looks that prove suitable from work to afterwork are key here. SS23 is all about women, so it comes as no surprise that feminine silhouettes are celebrating a revival. The focus on the female silhouette is translated via body-con dresses, which have experienced a +100% increase during this SS22 fashion week. Key items are long column styles with spaghetti straps, reminiscent of the 00s, fully gathered and draped dresses in slinky jersey and fitted fishnet dresses (+150%) that got beyond the beach. To enhance the figure-liberating approach, deep slits are showing to be a much favored detail. For SS23, easy-to-throw on maxi styles and soft cut-out dresses are tapping into the return of bohemian pieces. The return of the Boheme is not only linked to the free-spirited attitude of the zeitgeist, but its comfort is addressing a client looking for versatile hybrid pieces to invest in. Feeling similarly nostalgic, romantic silhouettes with puffy sleeves and corset details are remaining their prominence and emphasize the beauty of womanhood in a soft yet sexy way. More explicit, Naughties inspired mini dresses with strap and cutout details are proposing a more fashion-savvy alternative to the little black dress. The trending mini shape is not only relevant for this style, but to numerous party-ready pieces that are tuned up with feathers, halter or asymmetric necklines or shirring for a maximized form-hugging effect. Get inspired below:
Relevant Dress Styles for SS23
The Dressy Shirt
Credits: @lissyroddyy, Vicolo, @ariviere, @emilisindlev, Zara
The Long Column
Credits: @josefinehj, @toptop.ru, Blumarine, Philosophy di Lorenzo Serafini, @shonajoy
The Gathered Bodycon
Credits: @ronnykobo, @isabellemathersx, @veronicaferraro, @bellahadid, @thevelvetsecret
The Bohemian Maxi
Credits: @aguabyaguabendita, @bernadetteantwerp, @sezane, @forloveandlemons, @modaoperandi
The Seductive Black Mini
Credits: @sorhelene, @alanabooth, @handinfire, Roberto Cavalli, Zara
The Soft Cut-Out
Credits: @manningcartell, @slipintostyle, @sezane, Aje, @luanabarron
The Openwork Cover
Credits: @shopbop, @oliviagrivas, @alexandraguerain, @santas_brand, @ariviere
The Supershort Party Statement
Credits: @shopalexis, Valentino, Lanvin, @ninasandbech, @veron.zee
The Romantic Dress
Credits: @haileybieber, @carodaur, Zara, @tuvaharriex, @kendalljenner
The Elevated Minimal Icon
Credits: @nyxclothes, @carodaur, @staud, @toptop.ru, @shonajoy
The Leg-Liberating Slit
Credits: @4thandreckless, @ninasandbech, @leoniehanne, Zara, @helenowen
Familiar Femininity
