The tone for SS22 is clearly set: We are re-energized to rebuild the world! This new consumer spirit now demands for mood-enhancing, celebratory and joyful print themes. And the wide array of foulard-inspired stories is right about here to answer to this demand. Google searches on silk scarf have risen by 50%, from last to this year, and searches on how to style them increased by 150%. The foulard has experienced an astonishing increase of +112% during the Pre-Fall 21 collections compared to the last year. With this visibly heightened interest in scarfs and therefore their designs, the SS22 Eclectic Foulard textile-interpretations are moving into focus. Adaptions take two main directions here. One that feels more expressive and arty and a second one, which lives off the renown classics. For both paths, all-over designs and exciting color-combinations are a must. Make sure to add the successful statement prints into your assortment and get your clients holiday-ready for SS22.



































