We started betting on purple a year and a half ago and the trend has been developing well in subsequent collections remaining a trendy color.
Purple now represents almost 2% of the collection colours and 6% if we exclude classic/commercial colours.
The trend is increasing by +0.1% thanks to the lilac color that rises to represent 37% of purple shades this season.
-9% for medium violets and an obvious -12% for burgundy tones, although used by the most sophisticated brands as a new brown.
At the top of the categories in which purple is most used are dresses, followed by tops in general and knitwear and accessories on an equal score.
20 January 2019