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Purple

Stable trend

We started betting on purple a year and a half ago and the trend has been developing well in subsequent collections remaining a trendy color.
Purple now represents almost 2% of the collection colours and 6% if we exclude classic/commercial colours.
The trend is increasing by +0.1% thanks to the lilac color that rises to represent 37% of purple shades this season.
-9% for medium violets and an obvious -12% for burgundy tones, although used by the most sophisticated brands as a new brown.
At the top of the categories in which purple is most used are dresses, followed by tops in general and knitwear and accessories on an equal score.

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