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FW21 Trendstory: Nostalgic Roots

Prints & Materials





Cozy Countryside Nostalgia

Nostalgic Roots is manifesting the cottagecore-trend for another season in FW21. The story is  looking at the past to define the future during a period of change. It describes a narrative around introducing vintage pieces and designs from the past that meet the needs of modern consumers. The mood can be defined as nostalgic romantic contrasted with an authentic more utilitarian aesthetic. This clash of femininity with practicality and durability, is important not only to introduce a contrast, but to adapt wardrobes to new weather patterns and the increased turn towards life on the countryside. Fusing the hyper-feminine romantic elements with a more sturdy aesthetic generates a wide array of possibilities  for innovative and twisted looks. A focus on artisanal and heritage crafts inspires especially the details and materials. Integrate lace, embroidery, openwork and knitwear with hand-crafted appeals, to bring reassuring qualities to uncertain consumers. With colors rooted in deep and indulgent tones, hints of digital-ready color-pops, such as acid-greens or fiery oranges, are a great way to balance the palette. In terms of materials, think super-soft brushed yarns, utilitarian twills and sustainable cottons. Heritage prints such as ditsy florals, reinterpreted tapestry or brocade, as well as nordic knit patterns are safe directions for your product range.