Livetrend has been able to track the top fabrics and prints, which are dominating social-media image libraries, and have therefore proven their digital-effectiveness. With life taking place on screen today, fabrics are taking an even more important part within the design process. Their colors and patterns resonate on the displays and use their language to communicate indirectly and affect the surroundings in a subconscious manner. But next to color-psychology and print-communication, the lack of touch and in-store experience demands textures to be intensified, so they are able to resonate digitally and evoke the sensation of their tactile qualities.
The idea of creating a digital sense of touch unites all top-fabrics. Leathers, quilting, super-soft yarns, chunky knits and polar fleece all provide a cocooning feel and a sense of protectiveness. Being able to find refuge and softness in the garments and the fabrics that touch our skin has become a new desire for consumers. Post-pandemic this wellness feel will continue to drive people, who have gotten used to a more comfort and practicality-driven lifestyle.
Prints are currently pushing ideas on escaping, while remaining their statement-character for on-screen experiences. Current highlights are psychedelic marbles, exotic Animalia and nostalgic city florals. Whether people escape towards the past, the digital or the dreams, they are all united by the willingness to leave the crisis behind and to finding new hopes and dreams.
In the following you can find all the key materials and prints with their related data, which were generated by Livetrend trend-tracking technology. The number on the left indicates the index of growth on instagram and provides you with reliable data to support your collection assortment. The data helps you to understand and compare which materials to invest in or which best-sellers to push and update.