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Resort 2020: trends that are here to stay

Animalier

It’s not over yet. The animal print will last this winter and here he is again in pole position for the 2020 resort. The leopard gives way to the tiger and the zebra for more striated effects. Seen at Sacai, Prabal Gurung, and Adam Lippes, the animal stripes come in every color and on every kind of garment. Python is still very present in many brands: Zimmermann, Koché, N.21, MSGM, Burberry, Off-White.  The giraffe print closes the safari at Valentino and Roberto Cavalli. We won’t be done hearing about it.

Yellow

The yellows gradually invaded the podiums, carried by a generation that has now given it its name: genZ yellow. It’s not over, the yellow has a thousand shades and tones. For the 2020 resorts it is more like a sunflower yellow or turmeric. It has the quality to awaken the color ranges with a touch of joy and a eye catcher result that instagrammers love so much. This colour illuminates matt-glossy satins, leathers, veils, as well as lace, taffeta, pleats and cotton. It can give a design and sport side used for details or in color-block with white or beige. It can be ethnic: diving into spices, mixing with brown and terracotta. All the subtlety of the colour combinations will make yellow still interesting for SS2020

Bustier

Corsetry in the era of #MeToo and women’s empowerment? You better believe it. Cinching, lacing and boning are back and after a glimpse at the end of the summer, it is back in the spotlight thanks to the architectural revivals of Louis Vuitton, Olivier Theyskens, Mugler, and many others. Yes, these bustiers are sexy.  Proudly flaunt femininity with style for SS2020.

Green

One of the most important colours in the SS19 season, it will not leave us for next summer. Pretty bright, on rich fabrics such as satin, velvet, leather and cashmere, this brilliant jade green really makes you want to. Green touches at Chanel, Victoria Beckham, Dice Kayek, Isabel Marant, Paul&Joe, Kate Spade and MSGM, to name a few of them shown in our images above.

Tie & Dye

The association of sustainability, eco fashion and natural dyes are great influencers of the way in which tie-dye has re-emerged in fashion. It is also a symbol of individuality and creative expression. So it not surprising that this trend is back and persevering through winter to flourish again in Summer 20.
Tie & Dye is less interpreted as multicolored ethnic piece, and more as a bleached technique to obtain tone-on-tone textures or shades. Various examples in the pictures above from Off-White, Etoile de Isabel Marant, Philip Lim, Etro, MSGM and Roberto Cavalli.

Western

Surprisingly, the western style is still on the crest of the wave. Balmain draws inspiration from it throughout his resort collection with Native American motifs, prints of views of the West, long fringes and large hats. The reference to the western is certainly not hidden. Paco Rabanne offers silhouettes that are a mix of western and rockabilly, revisited with a contemporary styling. But the typical western shirt, with its contrasting wavy yoke and typical contrasting piped pockets, is an all too clear message. Fringes will still be an important component and we’ll see them on jackets, ponchos and dresses. A wild spirit also for Etro, who with his colours and patterns reminds us of the mood of the Far West. Subtler touches from Etoile de Isabel Marant that, among geometries and accessories, adds the right western spirit to her typical décontracté style.

Camo & Khakis

Camouflage has not been the trend for a while now, but already this SS19 season, we have seen some interesting pieces in this fantasy. In the FW19/20 fashion shows, Miu Miu had surprised with about twenty camouflage outfits. Now it’s Dior who mixes it with his African waxes. The message is therefore to use this print but to twist it, to bend it to atypical uses, to match it in a surprising way.

Paper-bag Trousers

The high-waisted trousers with pleats has become a must for the most fashionable brands. We’ve seen a lot of beautiful ones from Iro in the last few seasons. Reminiscent of the ’80s, between masculine and hyper-feminine, this is a garment that leaves room for a thousand interpretations. Boyish by Isabel Marant, military by Burberry, chic by Fendi, feminine slouchy by Max Mara, funny Bermuda by Miu Miu, just to name a few of the above.

Statement Sleeves

The shoulder has been a focus this season. Together with the narrow and high waist, they are the symbols of a feminine silhouette that seems to be more outlined on the horizon. The shoulder is important, as a symbol of women empowerment and is sublimated by short or long puffed sleeves. Certainly less omnipresent than last season, but statement sleeves have defined a new silhouette and that trend continues, lending itself to different interpretations.

Virginal Dress

A multitude of white dresses walked on the podiums of the 2020 resorts. In tone-in-tone embroidered lace at Dior and Alberta Ferretti, in tulle at Giambattista Valli, with macramé details at See by Chloè, monastic at Etoile by Isabel Marant, minimalist at Off-White and N.21. We had already detected this “virginal” trend in the current summer for accessible luxury collection. Rather vintage, feminine but modest, embroidered and with openwork for this season SS2019, each brand will make its own with its style for SS2020.

Capitalize on the right trends

Trends emerge quickly and many micro trends populate each season. But they don’t change so fast anymore. Some of them are destined to continue and evolve over time since they meet the taste of consumers, because they have been bestsellers or simply because they need time to be adopted. The need for stability and reassurance in a period such as today’s and the desire to consume less and better should not be underestimated.
Looking at the Resort 2020 collections, it is clear that some trends will continue next year. These collections are considered the most commercial by buyers and it is important to find out what the points are since then to rework your bestsellers for spring summer 2020.
Click on the links in the texts to see the corresponding SS19 analyses.