Trends emerge quickly and many micro trends populate each season. But they don’t change so fast anymore. Some of them are destined to continue and evolve over time since they meet the taste of consumers, because they have been bestsellers or simply because they need time to be adopted. The need for stability and reassurance in a period such as today’s and the desire to consume less and better should not be underestimated.
Looking at the Resort 2020 collections, it is clear that some trends will continue next year. These collections are considered the most commercial by buyers and it is important to find out what the points are since then to rework your bestsellers for spring summer 2020.
Click on the links in the texts to see the corresponding SS19 analyses.