Chess checks and hyper geometric prints have been the graphical highlight of recent runway seasons. For FW21, we have seen a +31% growth rate for checkerboard patterns and styles. The commercial style has since made it to the wardrobes and turned into a big trend across Instagram. From fashionable influencers to the girls next door, these super checks are everywhere and maintain their prominent positioning. More edgy clients are trying to differentiate with more hypnotic and illusionary interpretations that grab attention on and off-screen. The print still embeds potential for the next season and should be exploited within your best-selling assortment.
30 August 2021