The trend for psychedelic marble prints has been announced over the past seasons and current social media feeds are certainly confirming this anticipation. The return of raver-culture and a rise in creativity and escapism has lead designers to explore surreal designs, that feel equally inspired by a digital world as by naturally marbled structures. This summer, prints are interpreted in even more digitally-enhanced and phantasmagoric ways, channeling an aesthetic that is strongly favored by Gen-Z. The print is making on-screen statements and guarantees to affect the senses by creating a visual experience. This month only, the print has experienced an increase of visibility by +250%. Resort and Menswear shows have shown that the print will rest for a bit longer, affirming its stable properties.
19 July 2021