The first holiday season post-lockdowns is manifesting itself across social media channels. In line with the womenswear market, male influencers are celebrating the holiday vibe with joyful shirts. Especially popular in boxy, short-sleeved styles the new must-have is offering ease and comfort within warm climates. Lightweight cotton qualities intensify the effortless look. In terms of print, repetitive all-overs with florals are a staple. The more tropical the choice of botanics, the more appropriate for high-summer period. More statement and fashionable interpretations include fully-printed sceneries and a slightly digital look. Whether buttoned-up or as an open layering piece, make sure to set your menswear assortments with this summer must-have for SS22. Analysing the trend through the past season, printed shirts visibility grew 104% from same period last year and is predicted to grow about 32% for SS22. Due to the commercial potential and visibility of the piece, Livetrend classifies this key-style as a safe trend for next season.
17 July 2021