Taking us to the tennis court

Series like Red Oaks are presenting us with a nostalgic Country Club vibe and match well with consumer’s desire for fitness and health. The distinctly dressy and stylish quality of leisurewear that takes its inspiration from clubhouse and elevated tennis looks are taking people from the old t-shirt home work out of the pandemic to a more refined level of active and recovery wear. As consumers are able to hit the gyms again, the outfit pre- and post-workout is becoming as equally as important as the workout outfit itself. E-commerces already show big increases in athleisure-ridden materials of jersey and stretch and searches indicate that the retro look is remaining a favorite, increasing by +350% over the past year. Iconic pieces for this athlete look include polo collars, which show +330% growth on e-commerces, tennis skirts, bowling and sports bags, white tennis sneakers, text graphic tees and many more.