Livetrend turns cultural signals like this one into buyable product direction.
Livetrend turns cultural signals like this one into buyable product direction.
With more than 1.3 billion views on TikTok the “coquette aesthetic ” is on the rise. The look, as the name says, dresses a woman who flirts and embodies a feminine and intimate aesthetic. From corset and lacing-inspired dresses and blouses to frilled skirts and thigh-high stockings, the silhouette defines an image of hyper-femininity, daintiness, and nostalgia. The coquettecore blends a multitude of time periods that have been recently referenced in modern trends. Details in heart-shapes, glitters, pearls and lace trims are essential here. The trend’s color palette is based on a harmony of whites, pastels and candy colors. For young audiences the aesthetic feels like sending love letters to the self and due to this self-love and empowerment erases the polarizing and over-sexualized connotation of the classic Lolita aesthetic.
22 February 2023