White Bohemia

A fresh summer style is emerging on instagram, combining current trends of gentle #bedcore and #fairycore into a soft boho aesthetic. Those styles have already cumulated more than 3.9BN views across TikTok and the past Coachella season has shown how fashionistas are beginning to push this aesthetic now. Moving forward from dopamine dressing and craving a pure feminine appeal, this theme is exploiting pure cottons to create gentle volumes as a canvas to explore details like dentelle, embroideries and lace. The look’s essential pieces include low-waist maxi skirts, tied-up corset camisoles, soft volume bustier dresses and a focus on panels and ruffles. Its familiar comforting quality offers a commercial and timeless look that resonates well with consumers across a variety of cohorts and turns the catwalk’s bridal moments into a daywear option.