fbpx
back to top

Trend Alert: Abaya Sport!

Sport meets Tradition

The abaya “cloak”, sometimes also called an aba, is a simple, loose over-garment, essentially a robe-like dress, worn by some women in parts of the Muslim world including North Africa and Middle East and the Arabian Peninsula. With inclusivity and solidarity values booming within the new community 2.0, the focus on tradition is essential to capture the zeitgeist.

During the past seasons, an aesthetic that references traditional muslim dress, as well as their draped headscarfs has surfaced. With the prevailing strive for comfort, the traditional style fuses into a contemporary world and crates exciting hybrid pieces. Activewear materials are. key to achieve such a refreshing look: Focus on jersey, water repellent materials, lightweight chiffons and knits. Whether you transfer this draped aesthetic onto dresses, include more elegant pieces into the activewear assortment and update jersey tops or blouses.

While this trend is rather edgy, if including draped head or shoulder styles, a reduction to simple details or shapes. inspired by the ease of abaya dresses can be adopted in more commercial ways. Lastly, as the current increase in preference for balaclava and headscarf pieces has increased their visibility and might prepare a more commercial client to integrate some headwear elements as well.