The resort looks have always been less about experimentation or provocation and more about delivering what customers want. But now this is more true than ever. Here, there are simple knit house dresses, pastoral dresses that draw on a #cottagecore look, a series of intricate necklines that look good on Zoom, and even some evening dresses, for those hoping to have reasons to dress and go out soon. In any case, the most eye-catching idea is a full body of can’t-look-away prints—all the better to catch someone’s eye on social media..
“In the darkest moments creativity is so key,” said Bottega Veneta’s Daniel Lee, “It’s about making clothes you can’t find in other stores,” Lee continued. “Otherwise what’s the point?” Maybe, in the end, innovation will be the most salable thing of all.