Up until fairly recently, tie-dye was as dead as a doornail. But last season, Prada, Proenza Schouler, Stella McCartney and R13 turned it into a catwalk trend and the high street is already making copies. First of all Zara, who already presents tie and dye on sweaters, jumpers, jeans and tops.
Global fashion search platform Lyst reports that tie-dye is one of the fastest growing fashion search keywords.
T-shirts is a key item; think the Ibiza degradé at Chloé, the purple tie&dye at Paco Rabanne, a bright and vibrant version at R13 and Stella McCartney’s oversized T-shirt dresses in pastels colours.
Surfer girl T-shirts might be the obvious and most accessible choice, that’s why brand as Sandro, Claudie Pierlot, Pinko and Zadig&Volaire are on the trend.
While 2019’s tie-dye might be worn differently to its ’70s hippy origins, its association with laidback counterculture has a relevancy.
Some designers believe that the print has a particularly political potency. In the Trump era, tie-dye can be viewed as a peaceful, but defiant protest against conservatives, but above all it’s a reflection of freedom and hope.
The tie-dye process always creates unexpected results and its outcome is always uncertain, which is the mood of the times now. The unknown is more present.
3 February 2019