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Tie&Dye

Here you are again

The tie&dye trend evolves in March on lighter fabrics: knitwear, veils and technical fabrics. Several brands offer it on jeans, very interesting the colorful proposal by Zadig&Voltaire. Colour can be assertive or delicate like pastel tones. A tie&dye touch is in all collections, without exaggeration, to avoid the Venice beach market effect.
Tie & dye might be one of the year’s most woke trend, because of his history full of cultural meanings.
A part of its appeal is certainly its individuality. Traditionally, tie-dye is made by tying bunches of fabric with waxed thread, so the dye only covers exposed areas – meaning no two pieces are ever the same. In the ’60s and ’70s when tie-dye was pervasive, it became a symbol of individuality and creative expression through handmade, rustic versions that didn’t cost much. The Seventies were the period when the counterculture was imposing unisex clothes, like the mythical 501 jean by Levi’s. Another common component to the strong genderless trend of the new generations.
The association of sustainability, eco fashion and natural dyes are great influencers of the way in which tie-dye has re-emerged in fashion too.
The big interest is also coming from the final consumer, as demonstrated by instagram with its 2601582 tie and dye hastags.