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The Nineties

Minimal & Sharp Femininity

From this 2019 winter’s grunge, the irreverent 90s move away from the checks to pay homage to the minimalism that will project us towards pure lines, black graphism and white design.
This return to basics becomes the added value of the object according to Mies van der Rohe’s precept, “less is more”. The use of sober but luxurious textiles means that this fashion, sometimes elitist, can only be considered as a form of degrowth but also as a rejection of the ostentatious trends of the past years. Concepts that are as current today as they were yesterday. If black or grey in the history of fashion dominates as symbols of the first minimalism, they are radically replaced ten years later by white, the perfect colour for summer. Flourishing of sharp and design styles in these non-colors are flagrant in SS20 fashion shows . Tribute to the quintessence of Jil Sander and Helmut Lang.