fbpx
back to top

SS23: The Stabilizer

Trend Direction: Engineered Safari

«  Responsible Discoveries »

Celebrating the outdoors has become crucial for consumers, however the changes in climate patterns demand for garments that protect while exploring nature. The engineered safari concept proposes a more designed idea of outdoor clothing. Long-lasting pieces with utilitarian and more purposeful design. The look is very clear and organized with linears and a unisex feel. It seems as if the concept of augmented nature has translated into an augmented explorer uniform as well. Technical materials, digital camouflages and a focus on innovative rain-gear creates a contemporary look for SS23.

Mood

Color & Material

Assortment: Key Products

Key Looks

Balmain

Our Legacy

Kiko Kostadinov

Reese Cooper

Ulla Johnson

Proenza Shouler

Roth

Hermes

Alberta Ferretti

Tods

Trend Direction: Collective Haven

«  A healing generation »

The universal desire to heal creates a retreat-like ambiance for SS23. As serene and soft spaces emerge, a nourishing ground shapes the setting for a collective haven. This design direction builds on balance and ideas of therapy. Comfort and wellness are essential and surface no-fuzz designs. Knit sets, light shirts, elevated essentials, seamless basics, minimal silhouettes and loose tailoring build the core of assortments. Aiming at a connected union, the unisex character turns into an almost uniformal look and offers genderless potentials for collections. Colors embrace comforting qualities of natural, softly pigmented shades with soothing effects. 

Mood

Color & Material

Assortment: Key Products

Key Looks

Sunnei

Rejina Pyo

Sportmax

Nina Ricci

Burberry

Peter Do

Ami

Opening Ceremony

Helios Emil

Giada

A clear vision.

With a fruitful connection between nature and humans at the center, the stabilizing trend directions for SS23 depict ideas of simplicity, function and improvement. The trend themes both capture a unique understanding of mindfulness focusing on the way that we treat each other and our planet. The aim is to create a maximum of harmony and release any tension.