« Responsible Discoveries »
Celebrating the outdoors has become crucial for consumers, however the changes in climate patterns demand for garments that protect while exploring nature. The engineered safari concept proposes a more designed idea of outdoor clothing. Long-lasting pieces with utilitarian and more purposeful design. The look is very clear and organized with linears and a unisex feel. It seems as if the concept of augmented nature has translated into an augmented explorer uniform as well. Technical materials, digital camouflages and a focus on innovative rain-gear creates a contemporary look for SS23.
« A healing generation »
The universal desire to heal creates a retreat-like ambiance for SS23. As serene and soft spaces emerge, a nourishing ground shapes the setting for a collective haven. This design direction builds on balance and ideas of therapy. Comfort and wellness are essential and surface no-fuzz designs. Knit sets, light shirts, elevated essentials, seamless basics, minimal silhouettes and loose tailoring build the core of assortments. Aiming at a connected union, the unisex character turns into an almost uniformal look and offers genderless potentials for collections. Colors embrace comforting qualities of natural, softly pigmented shades with soothing effects.
With a fruitful connection between nature and humans at the center, the stabilizing trend directions for SS23 depict ideas of simplicity, function and improvement. The trend themes both capture a unique understanding of mindfulness focusing on the way that we treat each other and our planet. The aim is to create a maximum of harmony and release any tension.
7 October 2021