« Keepsake pieces »
The Craftcore theme is based on the return to more humble and simple consumer desires and aesthetics. More sensible clients celebrate the meaning and charm of vintage and handmade pieces now. Those more free-minded souls inspire nomadic and bohemian looks. Therefore, the idea is less about taking old clothes from grandpa’s closet, but more about carefully curating a set of meaningful pieces and to go further through personalized storytelling. The idea of a more universal culture aligns with core values like community, peace and freedom and results in a rebirth of more traditional patterns, feel-good color palettes, patchworks, crochets and a focus on small details that create a personal identity and thought-through feel.
We are made in Italy
« Far-away Fun »
Vibrant enegry will remain an essentail consumer sentiment for SS23. The celebration of spontaneous fun comes along the possibility to travel again. Far-away destiniations with tropical settings and a feeling of vacational ease are going to capture consumers. Expressive and bold color stories and cheerful design are the consequence. Beachwear staples like tunics, cropped tops, flowy skirts and simple cover-ups are used cross category now and turn into singular statement pieces, adaptable far beyond the beach. Relevant tropical motifs including botanicals, animalia or art to support exotic sentiments. The high-summer vibe is also conveyed through beads and net-like structures. With glossy and glamorous touches, more versatile products feel day and nightlife appropriate.
Maryam Nassir Zadeh
For SS23 freedom and post-crisis spirits surface a wave of excitement and spontaneous discovery. Traveling to new destinations and exploring cultures is essential for consumers as they create a more and more inclusive and celebratory understanding of togetherness. An element of fun and joy results in colorful and fresh design ideas that capture feelings of endless summers.
29 October 2021