Comfort becomes Creative.
Comfort becomes Creative.
For SS23 across all categories we will continue to see knits, knits and knits. The comfort and easy-to-throw on appeal of the material are celebrating high popularity and are adopted to universal summer styles. From shorts, pants, skirts and dresses to tops and cardigans - the adaptable material is everywhere. Consumers are attributing more and more creativity to knit styles and long gone are the days of dusty cable jumpers. The breathable quality of looser knits also comes in handy when looking towards increasing temperatures and changing weather patterns. Take a look at the new must-haves, which Livetrend has tracked across social media which are predicted to be relevant for SS23:
Credits: @sullivang_, @jacquiealexander, @izzydilg, @lauralabee, @ninasandbech
Credits: @maisoncleo, @shoprumours, @kristinas__kloset, @ruveshop, @maisoncleo
Credits: @shopcider, @mon.agar, @sourceunknown.store, @lisasaysgah, @andthenlb
Credits: @ruveshop, @jessalizzi, @jadedldn, @djerfavenue, @barbarakristoffersen
Credits: @daisybirchalll, @atterley, @emmasevilles, @streetstylespy.dk, @rochelledesnoo
Credits: @ruveshop, Christopher Esber, @desordreboutique, Christopher Esber, @onlyxlivv
Credits: @cultgaia, @jadedldn, @nikkiwestcottt, @kristywho, @mariakragmann
Credits: @cultgaia, @ava.franciss, @kristinas__kloset, @rochelledesnoo, @abbeystockwell
Credits: @slipintostyle, @slipintostyle, @ashtonwood, @fox_maiden, @leoniehanne
Credits: @cultgaia, @aurelafashionista, @sourceunknown.store, @ruveshop, @mariakragmann
Credits: @deanaduka, @sofiamcoelho, @sofiamcoelho, @sofiamcoelho, @mariakragmann
Credits: @ininasanbech, @camillecharriere, @shirmiyageva, @veronicaferraro, @gimaguas
Credits: @beginningboutique, @marcorambaldi, @maisoncleo, Cult Gaia, @beginningboutique
Those are the trending knitwear pieces across Instagram that will still be relevant in the next 6 to 12 months, according to Livetrend Technology. On the top left, you can find the growth index year on year (comparing data from SS20 to SS21). On the bottom left, you have the trend classification related to the trend magnitude and risk . To fully understand the classifications, take a look at the explanations on the right. This trend stamp will help you guide your decisions and position the trend within your market for SS22 and SS23.
Some of those trends manifest developments of previous seasons, such as the set, cardigan and seductive body con dress. They are big trends now with a high visibility on Instagram. Similarly easy flared pants and column skirts are showing to be stable key-items. Safe trends of the moment and looking toward the upcoming season, are off-the-shoulder minis and halter tops.
In terms of more edgy styles, novelties include keyhole cutouts and closures, that recall the 00S and mini shorts that are revealing a maximum of skin. Make sure to incorporate the right trends within your range and celebrate the power of knitwear cross-category.