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SS20 Runway Colour Analysis

Analyzing the global palette of colours presented during the fashion shows in New York, London, Milan and Paris, it is important to note that black and white are important colours. In a season where the importance of strong colors has lit the catwalks, we see that black and white together represent 43% of the défilés. Then there are the blues, where the light blues and cobalt contrast with the classic navy blues and denim blues. From a chromatic point of view, pink and green are in pole position. From light pink and poudré to fuchsia, pink has the same weight as neutrals. Instead, the greens come in great force, which are certainly not commercial like pink, but send a clear message of desire for nature and sustainability. The reds have gone down by various positions compared to the past seasons. They are next to the yellows, which remain in trend and used from pastels to fluorescent. Orange has remained stable compared to last summer, as has purple. Browns, on the other hand, have fallen slightly.






Global Palette

This colour analysis of the fashion shows allows an objective analysis of the products presented and, in this specific case, the colours. The large masses outline the colors most used by designers and the evolutions, compared to previous seasons, allow to make statistics on possible developments for future seasons. The bold colors are certainly with pastel colors the two major color trends in which we see taking shape the pinks that go from baby roses to sparkling fuchsia; the greens that from fluorescent to lime grow to a lush jungle green; the yellows that from the intense tumeric yellow fade into yellow banana; the oranges that from the coral go up to the more saturated sporty orange tones. These are very Instagrammable colours, so dear to the new generations and which fit well with the Seventies and Eighties trends. Black and white, on the other hand, take on the impetus of the minimalist trends inspired by the 90’s.

15 October 2019