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SS 2021 : Runway Top Trends

A very different season for fashion for this Spring Summer 2021, full of challenges and restrictions. The major fashion capitals of New York, London, Milan and Paris forged ahead with the show season in September and October, – 28% shows than last year and -67% versus fall winter 2020.
Those who presented the collections have certainly innovated with phygital versions of their catwalks due to covid restriction but also because the pandemic kept the majority of buyers and press at home, and social media and digital channels took on a new significance for brands to showcase their visions and collections.
Top cities by share of posts related to fashion weeks: Paris and Milan are on top, with a biggest growth of Milan versus FW20; then London and New York. This last city is the one with the most decrease compared to fall winter 2020.

Show where more inclusive, with more curvy models and non-binary models, promoting genderless products and unisex wardrobe. On the runway we have seen not only models but also muses and artist as the singer Louis closing Louis Vuitton, the painter Jade Fadojutimi for Loewe, the writer Constance Debré for Paco Rabanne, the musician Laurel Halo for Chloé.

Product were more sustainable (+213% vs SS20). At Balenciaga, 94% of plain materials are certified and/or upcycled, at Patou 55% of SS21 collection is made of organic and recycled materials. Ferragamo propose recycled jersey, Prada recycled nylon, Vivienne Westwood recycled denim and Balmain recycled Swarosvki. The questioning is evident in these shows: what it means to be a designer now and make clothes, with the bigger issues and implications of this role?

Certainly, inclusivity and sustainability are a must-have for fashion from now on. Comfort, too, was key, with slippers and knits taking center stage for new-season wardrobes, ideal for this increased time spent indoors.

But the real difference is that we’ve gone from dressing to look good, to dressing to feel good.
That’s why creativity is another key concept, celebrating the art of dressing up for those rare occasions when we do go out and the idea of dressing your best to feel your best.

What do women want to wear in a pandemic?
For designers that perennial question took on a new layer this season. It’s no small thing the ways in which our experiences of lockdown are reshaping our needs and desires. With parts of the world entering a second quarantine, the issue will be with us for some time.

Let’s dive into SS21 top trends.

Wide leg Trousers

938
+19%

VS SS20

Sheer

662
+1%

VS SS20

Beige

522
+2%

VS SS20

Power Shoulders

515
+13%

VS SS20

Crop

476
+17%

VS SS20

Sparkling Fabrics

463
+5%

VS SS20

Sky Blue

418
+56%

VS SS20

Combat Workwear

367
+69%

VS SS20

Crafted

340
+70%

VS SS20

Orange

316
+20%

VS SS20

Puffed Sleeves

227
+25%

VS SS20

Bermudas

182
+31%

VS SS20

Raw

162
+40%

VS SS20

Big Collar

100
+500%

VS SS20

Low Waist

77
+52%

VS SS20

Fish Net

53
+92%

VS SS20

Tunic

51
+171%

VS SS20

Bare Back

53
+92%

VS SS20

Data from Fashion Weeks

According to Livetrend’s data, here are the top trends from Spring Sumer Runways runaways.  The trends are organized in number of outfits, that you can see on the left. If you want to analyse them by index of growth versus SS20, refer to the number on the right. In the middle the graphic represent the evolution of the trend over the last three season.

We also provide data driven trend forecasting according to your needs. As we know trends are not the same for all positioning, we deliver them tailored for your brand for SS21, FW22 and SS22.
You can ask for detailed trend analysis on colours, fabrics, must-have pieces and details, pattern&prints and accessories report.

We’ll be pleased to answer to your needs at contact@livetrend.co

Category:
Date:
12 October 2020
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