A very different season for fashion for this Spring Summer 2021, full of challenges and restrictions. The major fashion capitals of New York, London, Milan and Paris forged ahead with the show season in September and October, – 28% shows than last year and -67% versus fall winter 2020.
Those who presented the collections have certainly innovated with phygital versions of their catwalks due to covid restriction but also because the pandemic kept the majority of buyers and press at home, and social media and digital channels took on a new significance for brands to showcase their visions and collections.
Top cities by share of posts related to fashion weeks: Paris and Milan are on top, with a biggest growth of Milan versus FW20; then London and New York. This last city is the one with the most decrease compared to fall winter 2020.
Show where more inclusive, with more curvy models and non-binary models, promoting genderless products and unisex wardrobe. On the runway we have seen not only models but also muses and artist as the singer Louis closing Louis Vuitton, the painter Jade Fadojutimi for Loewe, the writer Constance Debré for Paco Rabanne, the musician Laurel Halo for Chloé.