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Why do we miss square toe?

Trend Alert

2019 summer marks the square toe’s big return to the fashion mainstream.
Fashion isn’t done with rebirthing all things from ’90s. Another sweeping retro prodigy comes to the fore: the square toe, a trend that’s been quietly bubbling away while the super strappy, exaggeratedly pointy shoes of the decade have taken centre stage. That is, until spring/summer 2019, when a bevy of the biggest footwear names are resolutely championing its transformative power as the footwear trend of the season.
Net à porter has already sold close to 11,000 pairs this season. Now it is certain that looking at your Instagram feed (14.8k post), the summer sandals have a square toe.
Luxury houses have proposed their styles: Gucci, Bottega Veneta, Balenciaga, Fendi and so on. Then there is the wave of independent shoe brands championing the square shape through the prism of the Nineties throwback style – By Far, Neous and Rejina Pyo’s mule sandals are winning this spring.
We are surprised not to see accessible luxury propose and promote this type of shoe. Certainly a challenge for the next season as we watch the first designer styles coming out.

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