The scarf print is one of the main trends of this early season. The mass-market distribution has already inaugurated the season in December, with a glimpse of this trend highlighted as a new collection. Premium brands have not missed this trend and the first brands to introduce the scarf print are Liu-Jo, Sandro and The Kooples. There are three essential ingredients in this print to make it taste 2019: wavy chain or marine rope motifs, baroque Versace patterns and patchwork. The scarf and animal print mix emphasizes two strong seasonal trends. The bandana patterns are also interesting because they mix the cashmere design with a nineties taste, which is so contemporary. The materials are fluid, silky, mainly twill, to keep the scarf effect. The average price for a scarf printed piece is 170€.
14 January 2019