Python is highlighted as the must of the season, but let’s check the statistics to understand how the premium market has reacted to this trend. Snakeskin represents 3.64% of the fantasies in the accessory and only 0.32% of the fantasies in the RTW (the overall animal print is equal to 2%). This analysis is done on the basis of a sample of premium collections.
The consumer has shown a particular interest in the python texture according to Google Trends which has increased constantly since last year. The most sought-after piece is the Jordan snakeskin sneaker. Then in second position is the snakeskin dress. The search for snakeskin blouse and suit has increased by 600%.
The mass market brands, having a wider range of products and the capacity to react in short term, have presented the snake print in abundance. Zara and Mango have about a hundred pieces each for sale in this print. This made possible to see the trend move down the street very quickly.
12 January 2019