Let's analyze the Pre-Fall collections of the ten most successful premium brands in France. These brands have already delivered between 40 and 200 skus for the FW2019 preview, of which 26% is represented by accessories.
Dresses are the most dominant at the beginning of the season, spreading over 19% of the rtw (14% of the global collections). Just after that come the t-shirts at 15%, then pants, tops and knitwear follow each other closely. Finally the skirts and shirts at 6%, then the jeans and finally, about sixty pieces of outerwear of the FW19 already delivered this month of July. Same score for jackets.
Concerning the accessory, bags are a must of the offer, taking 45% of the assortment. Then the various small accessories are at 29%, followed by footwear at 23%.
Concerning fabrics, there are still 14% of veils, leathers and faux leather are already at 15%; 19% of ribbed fabrics for plains and finishing.
Analysing compositions, cottons are 23%. Natural fibres are predominant (nearly 50%) , with cotton and viscose which together represent 32% then silk 9% and wool 8%. Polyester is 16%. Genuine leather represents 17% of the collections. Last but not least, fibres that are more commonly used in blends such as polyamide, acrylic, modal and also 2% linen. To highlight that: 4.3% of the fabrics are embroidered, 3.9% are washed or bleached. In fact, snow effect on jean is still very popular in the premium collections. 35% of the fabrics are fancy with 4% represented by jacquards. Lace is still very strong, representing 9.6% of the collections.
The entry prices for this new collection are interesting. Above last winter's average price, the brands are introducing products that make people want to buy, that represent new trends and they sell them at an average price that has no compromise. You want it? you buy it. If you are looking for discounts, have a look at sales.
Dresses are moderately light under 300€, tops and shirts barely under 200€. There are no skirts and pants under 100€ and the average is well above 200€. Jeans are a little cheaper, with an average price of 172€. The knitwear starts at 95€ and goes up to 585€. The jackets have an average price slightly below 400€. For outerwear, the entry price is below 200€, but it can rise to 1295€, which is the most expensive price of the collections in store.
Regarding the accessories at the beginning of this autumn-winter 2019 collection, bags represent 12% of the assortment. The entry price is 39€ for small leather goods and the maximum price is 795€ for a bag. Footwear represents 6% of the accessories offer and its price range goes from 169€ to 695€. The small accessories are at 7% and their average price is 93,65€. Bijoux is not sold by all affordable luxury brands and represents a very small part of the offer: 1%. Their price ranges from 35€ to 295€.
This analysis is done by collecting data on the e-commerce websites of ten most successful affordable luxury brands in France. It includes: Ba&sh, Claudie Pierlot, Iro, Liu-Jo, Maje, Sandro, Tara Jarmon, The Kooples and Zadig&Voltaire. The data is double checked, before and after analysis, to ensure reliable and relevant data. Ask for tailored analysis of your direct competitors or compared analysis with your brand collection at firstname.lastname@example.org