Livetrend has tracked an increase of patchwork products, which have taken over social media and the FW21 runways. The idea of mixing different materials together is not only creating visually interesting looks, but feeding strongly into the current upheaval regarding up-cycled fashion. While repurposing materials and vintage clothes has become a major driver when looking at recent fashion graduate collections, it has also begun to take a more hands-on approach across consumers themselves. Google searches on sewing machines, patchwork tutorials etc. have been experiencing significant increases over the past year. Brands are now tapping into this consumer trend by proposing thoroughly designed patchwork garments themselves, that convey messages about responsibility and sustainability.
The fresh statement mishmash look not only converts this new eco-conscious attitude into up-selling products that resonate well with current market tastes, but offers a possibility to save on production costs and repurpose dead-stock materials. Look at emerging brands like Rave-Review, Preen by Thornton Bregazzi, Jaded London or Menyelek for statement patchwork inspirations. Stay updated on the newest trends and must-haves that you can integrate into your range, to be ahead of the game and create commercial bestsellers on time.
15 March 2021